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Mr. Halsband is Managing Director of Forward Engineering North America the North American Division of Forward Engineering GmbH (FE), a Global Design and Engineering firm based in Munich, Germany that specializes in enabling cost effective inclusion of fiber reinforced composites in serial mass produced automotive structures. From concept development through serial production validation, FE supports Automotive Industry Stakeholders accelerate the development and commercialization of Functional LightweightTM solutions. Mr. Halsband holds a BSME from GMI Engineering and Management Institute in Flint, MI (Kettering University) and a MBA from Webster University. Mr. Halsband began his career at the GM Tarrytown, NY assembly plant. He completed his undergraduate thesis on Alternative Adhesives for Vehicle Composite Panels as a part of the search for more capable means of high volume mixed material vehicle manufacturing. Throughout his career he has played a key role in identifying, developing and promoting technologies for high volume production of advanced vehicle architectures. During his tenure at Eisenmann Corporation, he led the development of a Structured Business Development Program to insure capable market introduction of Automated Manufacturing technologies. As Managing Director of FENA, Adam is able to leverage decades of experience, working together with colleagues and customers to maximize Quality, Performance and Cost around some of the most challenging automated manufacturing applications.